Consulting

Lobin runs 'Lodging Consulting Program', based on its industry expertise and massive data, to help establishments struggling with ever-changing market environment.

Operation Management

Optimize productivity and efficiency to enhance competitiveness.

Financial Management

Expedite stabilization and growth to extend life cycle of establishment.

Asset Management

Improve functionality and distinctiveness to bring up asset values.

Consulting Program brings a balance between stability and agility to lodging establishments by optimizing the positioning and value chain.

The volatility in lodging market is common across the world, but its magnitude differs significantly. In Korea, demand fluctuates more dramatically than supply.

The ratio of standard deviation to average was 6% for supply and 12% for demand in the USA, while it was 4% for supply and 18% for demand in Korea.

Lobin's consulting precisely identifies issues and provide effective solutions for lodging establishments, based on comprehensive knowledge and experiences penetrating the entire value chain.

Consulting Approach

Check out the principles and procedures for Lobin's consulting services.

Market Insight

We help to stay tuned for market issues relevant to lodging establishments.

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Access Request for Member Dashboard

You can obtain a comprehensive view over the competitive environment of lodging markets in Korea.

2024 access fee is ~~USD 528~~ USD 176(VAT included), for access to the Member Dashboard ~~for a year~~ until December 31, 2024.

Please check out the details for using the Member Dashboard here .

I agree to the terms of use below. *

Terms of Use

Article 1. Purpose

The purpose of these terms of use is to outline rights and responsibilities of Lobin Co. (the “Company”) and the users in association with the online internet services (the “Services”) provided by the “Company” at the homepage (lobin.co, websites under the sub-domains and applications provided at the websites, collectively referred as the “Homepage” hereinafter).

Article 2. Definitions

① A “User” means an individual or a corporate accessing the “Homepage” to use the “Services” provided at the “Homepage” under these terms of use, including “Members” and “Non-members”.

② A “Member” means an individual or a corporate who has signed up for the membership to continuously use the “Services” provided at the “Homepage”, under these terms of use.

③ A “Non-member” means an individual or a corporate who uses the “Services” provided to the limited degree at the “Homepage”, without signing up for the membership.

Article 3. Clarification and Revision of the Terms of Use

① The “Company” shall post these terms of use, the privacy policy, the name of the business and its representative, the address (including the address of the place where customer supports can be requested and/or provided), the telephone number, the email address, the fax number, the business registration number, and the online sales declaration number on the front page of the “Homepage” in order for “Users” to easily identify those. In this case, the contents of these terms of use and the privacy policy can be displayed via the connection screen.

② The “Company” may revise or amend these Terms of Use to the extent permitted under the applicable laws including the Act on the Consumer Protection in Electronic Commerce, the Act on the Regulation of Terms and Conditions, the Framework Act on Electronic Documents and Transactions, the Electronic Financial Transactions Act, the Digital Signature Act, the Act on Promotion of Information and Communications Network Utilization and Information Protection, the Act on Door-to-Door Sales, and the Framework Act on Consumers.

③ When the “Company” revises or amends these terms of use, the “Homepage” shall provide the date of effect and the reasons for such revision, along with the current version of the terms, on the front page of the “Homepage” at least seven(7) days in advance. However, when the change of these terms of use is expected to have material impact on the “Users”’ rights and responsibilities, notification about such change shall be provided at least thirty(30) days in advance. In this case, the “Homepage” shall provide both current and new versions of the Terms of Use to make sure that the “Users” can easily understand the difference.

④ Any change in these terms of use shall be applied only to the “Users” who accept the new terms on or after the date of effect. The new terms shall apply only if the existing “Users” express their intention to accept the new terms within the notification period set by Item 3 above.

⑤ Any matters not prescribed in these terms of use shall be governed by the relevant laws and regulations as well as the policies and guidelines for individual services (hereinafter referred to as the “Detailed Guidelines”). In addition, if these terms and conditions conflict with the contents of the “Detailed Guidelines”, the “Detailed Guidelines” apply.

Article 4. Scope of the Services Provided

① The “Services” provided at the “Homepage” by the “Company” are composed of the following items:

Lodging Industry Data Services: “Services” provided through Lobin Dashboard (dashboard.lobin.co and its subsidiary website), including search and view of supply, demand, operating performance, financial position and asset value data, analysis of lodging market competitive environment, positioning check of lodging properties, and planning of lodging businesses
Lodging Business Workout Services: “Services” provided through Lobin Rebounder (rebounder.lobin.co and its subsidiary website), including search and view lodging properties and experts by field, registration of a related person for a lodging property or an experts for a field, matching experts to resolve issues of lodging businesses, and launching and managing projects for lodging business workout
Other “Services” provided online or offline in association with the item 1 through 2 above

② The “Services” referred in the item 1 through 3 shall be provided only to the “Members”, and the “Members” may use each “Service” for free or for a fee.

③ The terms and conditions of use agreement, payment methods, withdrawal of purchase and refund policies related to the “Services” provided for a fee shall be as prescribed by the Payment Terms.

④ Notwithstanding the paragraph 2 above, the “Company” may provide part of the “Services” to “Members” or “Non-Members” free of charge, only if it is deemed necessary for the public benefits or the sign-up decisions by the “Users”.

Article 5. Interruption of the Services

① The “Company” may suspend the “Services” in the event of the maintenance, repair, exchange, breakdown, or interruption of information communication facilities, such as computers, until the circumstance is resolved.

② The “Company” may redeem the “Members”, who have already paid for the relevant “Services”, for damages caused by such interruption of the “Services”. However, this shall be applicable only if such interruption is caused by gross negligence of the “Company”.

③ If the “Company” is no longer able to provide the “Services” due to change of business or merger with different businesses, the “Company” shall notify the “Members” of discontinuation of the “Services” in accordance with Article 6 hereof. In such cases, mileage or reserves of the “Members” may be redeemed in cash or in kind corresponding to the currency used on the “Homepage”.

Article 6. Notification to the Members

① The “Company” may give notifications to the “Member” through the specified email address provided to the “Homepage” at registration.

② If the notifications shall be provided to unspecified number of “Members”, individual notifications can be replaced with posting on the bulletin board at the “Homepage” for at least one(1) week. However, individual notifications shall still be provided for matters that have a significant impact on the transactions between the “Company” and the “Members”.

Article 7. Protection of Personal Information

① The “Company” shall collect personal information at the “Homepage” to the extent it is necessary for providing the “Services” to the “Users”. The following items are required, and the other items are optional.

Name
Phone number (including mobile)
User ID (for the “Members”)
Password (for the “Members”)
Email address

② When collecting or using the personal information of the “Users”, the “Company” shall notify the purpose to and obtain consents from the “Users” in advance.

③ The “Company” shall not use any personal information for any purposes other than notified to and consented by the “Users”. When a new purpose of use arises or when the personal information is to be provided to a third-party, the “Company” shall notify the “Users” and obtain the consent by the “Users” before taking any action. However, this is not applicable for the following conditions:

When it is required for public statistics, academic research, or provided in a form that does not identify a specific individual
When it is required for the payment in association with transactions of the “Services” in the “Homepage”
When identity verification is required to prevent misuse, abuse or theft of personal information
When it is required by the laws and regulations
When the relevant laws and regulations specify otherwise

④ When the “Company” uses the personal information of the “Users”, the “Company” shall specify or provide information required under the Act on Promotion of Information and Communications Network Utilization and Information Protection, including personal information manager (job title, name, telephone number and contact information), purpose of collection and use, and third-parties using the personal information (recipient, purpose and content), and obtain a prior consent of the “Users” pursuant to Item 2 and Item 3 above. The “Users” may withdraw their consent at any time.

⑤ The “Users” can request access to their personal information held at the “Homepage” and request for correction of errors at any time. The “Company” shall take necessary actions to accommodate such request without delay. If the “Users” request correction of errors, the “Company” shall not use such personal information until the errors are corrected.

⑥ In order to protect the personal information, the “Company” shall limit the number of people who handle the personal information of the “Users” to a minimum, and shall be liable for the User’s damage caused by willful misconduct or gross negligence by the “Company”.

⑦ The “Company” or any third-party who receives personal information from the “Homepage” shall destroy such personal information immediately when the purpose of collection and use of the personal information is achieved.

⑧ The “Company” shall not leave the consent boxes for collecting and using the personal information checked by default. In addition, the “Homepage” shall specify the consequences of not giving the consent, and shall not limit or decline the applications for membership and/or ‘Paid Services’ due to not giving the consent on use of the personal information other than required.

Article 8. Obligations of the Company

① The “Company” shall not perform any act against the laws, these terms of use or public orders, and shall exercise its commercially reasonable efforts to provide reliable “Services” in accordance with these Terms of Use.

② The “Company” shall establish a security system to protect the personal information of the “Users” (including credit card information) so that the “Users” can use the “Services” safely.

③ The “Company” shall be responsible for damages to the “Users” caused by any unfair labeling or unauthorized advertising with regard to the “Services”, as specified in Article 3 of the Act on Fair Labeling and Advertising.

④ The “Company” shall not send commercial advertising emails to the “Users” without the “Users”’ prior consents.

Article 9. Obligations of the Users

The “Users” shall not do the following:

Use the personal information of the other “Users”
Change information posted on the “Homepage” without approval of the “Company”
Send or post information (computer programs, etc.) other than approved by the “Company”
Infringe intellectual property rights, such as copyrights of the “Company”, the “Homepage” and/or other third-parties, without prior consents by the subject parties
Damage the reputation of the “Company”, the “Homepage” and/or other third-parties, or interrupt their businesses
Post obscene or violent messages, images, sounds, or other information that is contradictory to any public order and/or conventions

Article 10. Copyright and Restrictions of Use

① The copyright and other intellectual property rights for the proprietary work of the “Company” belong to the “Company”. However, this shall not be applicable if the “Company” provides any third-party work to the “Users” without any revision, amendment or reproduction.

② The “Users” shall not, directly or indirectly, transform, copy, distribute, publish, exhibit, sell, broadcast, or allow any third-party to use any information acquired during the use of the “Homepage”, without prior consent of the “Company”.

③ The “Company” shall notify the “User” and obtain a prior consent when the “Homepage” is to use the work whose copyright belongs to the “User”. However, the notification can be submitted after the fact, if a prior notification is not practically possible.

Article 11. Indemnification regarding the Services

① If the “Services” cannot be provided due to natural disasters, war, or other force majeure events, the liability of the “Company” for providing the Service shall be waived.

② The “Company” shall not be liable for any obstacles or damages in using the “Service” due to reasons attributable to the “Users”.

③ The “Company” shall not be liable for failures to provide the “Services” if such interruption is caused by telecommunication service providers.

④ The “Company” shall not be liable for damages caused by unavoidable reasons such as repair, replacement, regular inspection, and construction of service equipment.

⑤ The “Users” are responsible for protecting their own mandatory registration items (mobile phone number, email address, etc.) and passwords that they have provided to the “Homepage” to use the “Services”, and the “Company” shall not be liable for any damage caused by the leakage of such information by the “User”, whether intended or unintended.

⑥ The “Company” shall not be liable for any damages caused by the computer system of the “User” or the poor management of the personal information by the “User”.

⑦ The “Company” shall not be obligated to intervene in disputes that occur among the “Users” or between the “Users” and third-parties in association with the “Services”, and shall not be liable for damages caused in association with such disputes.

⑧ The “Company” shall not be responsible for the validity, suitability, legal rationality, copyright compliance, etc. of the contents provided at or linked to the “Homepage”, or included in partner companies (including websites), and shall not be liable for any loss or damage caused by them.

⑨ The “Users” shall be liable for any loss or damage that may occur by reproducing the “Services” provided at the “Homepage”, and the “Company” shall not be liable for such damages. However, the “Company” shall be liable for such damages if the damages are caused by gross negligence or willful misconduct by the “Company”.

Article 12. Dispute Resolutions

① The “Company” shall operate a separate place or section handling the feedback of the “Users” or complaints at the “Homepage”. However, the “Company shall notify the “Users” of expected timeline if such feedback or complaints cannot be processed on time.

② The request for damage relief by the “Users” in association with disputes with the “Company” shall be subject to the arbitration by arbitrators designated by the Fair Trade Commission, the mayor or the governor.

③ When the “Services” at the “Homepage” is reused commercially and/or distributed to third-parties for profit, the copyright fee shall be charged directly to the “User”, indirectly through a legal representative, or by way of a litigation pursuant to the copyright laws.

Article 13. Jurisdiction and Governing Law

① The “Company” and the “Users” agree upon that Seoul Central District Court is the exclusive jurisdiction for any dispute arising out of or in connection with these terms of use.

② Any litigation between the “Company” and the “Users” in relation to these terms of use shall be governed by the laws of the Republic of Korea.

Article 14. Effective Date

These terms of use shall be taken into effect on January 1, 2023.

I agree to the privacy policy below. *

Privacy Policy

Lobin Co. (hereinafter referred to as “Company”) is bound by the following privacy policy established by the “Company” to process the personal information, and shall protect the personal information, rights and interests of the Users in accordance with Article 30 of the Personal Information Protection Act.

Article 1. Purpose of Processing the Personal Information

① The “Company” collects and manages the personal information for the following purposes. The processed personal information shall not be used for purposes other than the following and, in the case of change in such purposes, the “Company” shall take necessary actions, such as obtaining a separate consent in accordance with Article 18 of the Personal Information Protection Act.

Membership: Confirmation of intention to sign up as a member, verification of qualification for access to membership services, retention and maintenance of membership qualification, compliance with the enforced limited identification, prevention of unauthorized use of services, verification of legal representative for processing of personal information of children under the age of 14, notification of important matters regarding services and management of claims.
Services: Providing services, delivering agreement and invoices, verifying identity, and settling payments.
Supports: Verification of claimant’s identity, confirmation of the claims, communication and notification of verification purposes, and notification of processing status.

Article 2. Processing and Retention Period of the Personal Information

① When collecting the personal information from the Users or during the retention period of the personal information in accordance with the Personal Information Protection Act, the “Company” shall process and retain the personal information within the processing and retention period consented by the users.

② The processing and retention period of the personal information shall be as follows:

Personal information regarding registration and management of the membership: Until the termination of the membership. However, the personal information shall be retained until the circumstances are resolved for the following cases:
1. Investigation in association with violation of laws: Until the investigation is completed
2. Accounts payable outstanding from use of the services: Until the outstanding amounts are paid in entirety
Personal information regarding use of the services: Until the payment for the services are settled and the services are provided. However, the personal information shall be retained until the circumstances are resolved for the following cases:
1. Records related to transactions at the homepage including representations, advertisements, terms and conditions of the transactions, and performance of such terms and conditions in accordance with the Consumer Protection Act in Electronic Commerce.
  1. Records on representations and advertisements: Six(6) months
  2. Record on agreements, withdrawal, payment, relevant services associated with the transactions: Five(5) years
  3. Records on user complaints or dispute settlements: Three(3) years
2. Records related to verification of communications in accordance with Article 41 of the Communication Secret Protection Act
  1. Records on date and time of telecommunication of the members, counterparty’s registration number, frequency of use, location tracking data of distribution station: One(1) year
  2. Records on communications by computers, internet log data, access point tracking data: Three(3) months

Article 3. Providing the Personal Information to the Third Party

The “Company” processes the personal information of the User in accordance with Article 1 hereof, and provides the personal information of the user to a third party only in accordance with Article 17 of the Personal Information Protection Act.

Article 4. Entrustment of the Personal Information Processing

① The “Company” entrusts processing of the personal information to third parties for enhanced usability as follows:

None

② The “Company” specifies certain conditions in the entrustment agreements including prohibition of processing the personal information for the purposed other than entrustment, technical and administrative protection measures, restriction on re-entrustment, management protocol of the trustee and responsibility of indemnification, and supervises the trustee accordingly.

③ Company shall notify changes of the trustee or scope of entrustment by way of updating this privacy policy.

Article 5. Rights and Duties of the Users Providing the Personal Information

① The user providing the personal information can exercise the following rights in association with the protection of the personal information at any time:

Inspection of the personal information provided
Correction, modification or deletion of the personal information provided
Deletion of the personal information provided
Suspension of processing the personal information provided

② The user providing the personal information can exercise its rights in accordance with Section 1 above by way of submitting the requesting document via mail, email or fax, and the “Company” shall take necessary actions without delay.

③ If the user providing the personal information requests correction, modification or deletion of the personal information provided, the “Company” shall not use or provide the personal information to third parties until such correction, modification or deletion is completed.

④ The User providing the personal information may delegate the exercise of its rights provided in Section 1 above to a legal representative or an agent. In this case, the power of attorney, in accordance with Annex 11 of the Enforcement Ordinance of the Personal Information Protection Act, shall be submitted.

⑤ The information subject shall not infringe on the personal information and privacy of the person or other person handled by the “Company” in violation of related laws such as the Personal Information Protection Act.

Article 6. Items for Processing the Personal Information

① The “Company” processes the following items of the personal information:

Registration and management of the membership
1. Required items: Name, date of birth, user ID, password, address, phone number, gender, email address
2. Optional items: Marital status, area of interest
Delivery of the services
1. Required items: Name, date of birth, user ID, password, address, phone number, gender, email address, payment information such as credit card number or bank
2. Optional items: Area of interest, previous purchase history

② The following personal information may be automatically produced and collected during the use of internet browser:

IP address, cookies, MAC address, record of services used, visit log and defective usage record

Article 7. Destruction of the Personal Information

① The “Company”, in principle, shall delete the personal information without delay, if the purpose of processing the personal information is achieved.

② Nevertheless, if the personal information needs to be preserved pursuant to relevant laws and regulations, the “Company” shall transfer such information to a separate storage space for preservation.

③ The procedures and methods of destroying the personal information are as follows:

Procedures: The “Company” shall destroy any unnecessary personal information under the responsibility of the person in charge of the personal information.
Methods: Electronic data shall be destroyed through technical methods making it impossible to be restored. Paper documents containing the personal information shall be shredded or incinerated.

Article 8. Measures to Secure Safety of the Personal Information

① The Company is taking the following measures to ensure the safety of personal information:

Administrative measures: Establishment of an administrative manual and education of the staff with the manual
Technical measures: Restriction of access to the personal information, encryption of the personal information, and installation and maintenance of computer security software
Physical measures: Control of physical access to the storage facility

Article 9. Installation, Operation or Rejection of Automatic Data Collecting System

① The “Company” may use cookies, automatically collecting and storing data of the users, to provide a user experience customized for each user.

② A cookie is a fragmented piece of data sent from an organization’s web server to the user’s web browser, and can be stored in the user’s computer hard drive.

The Company uses cookies to collect new information about the user and provide services without requiring any additional data input by the user.
The User can choose not to allow use of cookies by clicking ‘Tools’ > ‘Internet Options’ > ‘Privacy’ menus in sequence at the top of the internet browser and changing options selected.

③ The user may not be able to customize user experiences in using the services provided by the “Company”, if choosing not to allow use of cookies.

Article 10. Personnel Responsible for Protecting the Personal Information

① The “Company” designated the following person as the information security officer taking charge of protecting the personal information and communicating with the users regarding relevant matters:

Data Protection Officer

Name: Harim Lee
Title: CPO
Email: dboard@lobin.co

(Directed to the Department of Data Protection.)

② The users providing the personal information may contact the Information Security Officer or Department of Information Security for any question, claim and/or indemnification in association with matters related to the personal information in using the services provided by the “Company”.

Article 11. Request for Inspection of the Personal Information

① Pursuant to Article 35 of the Personal Information Protection Act, the user providing the personal information may request inspection of the personal information provided directly to the following contact of the “Company”. The “Company” shall handle the request without delay.

Article 12. Remedies for Infringed Rights or Interests

① The user providing the personal information may consult with the following organizations for remedies regarding the infringement of the personal information:

Personal Information Infringement Report Center
1. Scope: Report infringement on the personal information and request for consultation to resolve infringement
2. Website: privacy.kisa.or.kr
3. Phone: +82-118 (without area code)
4. Address: 3F Personal Information Infringement Notification Center, 9 Jinheung-gil, Naju, Jeollanan-do, Republic of Korea 58324
Personal Information Dispute Mediation Committee
1. Scope: Mediate the personal information dispute or collective disputes
2. Website: www.kopico.go.kr
3. Phone: +82-1833-6972
4. Address: 3F, Government Complex in Seoul, 209 Sejong-daero, Jongno-gu, Seoul, Republic of Korea 03171
Supreme Prosecutors’ Office Cybercrime Investigation Division: 02-3480-3573 (www.spo.go.kr)
National Police Agency Cyber Safety Bureau: 182 (without area code) (cyberbureau.police.go.kr)

Article 13. Effective Date

This privacy policy shall be taken into effect on January 1, 2023.

Legal Disclaimer

I agree to the legal disclaimer below. *

Legal Disclaimer

Lobin Co. (hereinafter referred to as “Company”) makes no representations or warranties with regard to the completeness, accuracy, reliability or suitability for any purpose of all contents, such as documents and data (including documents and data not provided directly to users), provided by the Company at the homepage (lobin.co, websites under the sub-domains and applications provided at the websites, collectively referred as the “Homepage” hereinafter), videos, links, advertisements and member postings(hereinafter referred to as “Content”) as well as with regards to the information about assets and/or markets (including but not limited to information about any lodging property, lodging real estate market, data products, etc.) which may have been purchased or acquired form a third party through the “Content”.
You acknowledge and agree that you use the “Content” at your own risk, and in no event the “Company” is liable for any direct, indirect, incidental, punitive or consequential damages arising out of or in any way connected with your use of the “Content”.
The “Company” shall not be responsible for the correction of the “Content”. However, the “Company” may improve the “Content” as needed at its own discretion.
You can only use the “Content” within the scope permitted by the “Homepage” and shall not download, extract, transfer, or post the “Content” to websites other than the “Homepage” without Company’s prior consent.
You shall not access the system providing the “Company”’s “Content” in a way that is not allowed. In particular, the mechanical approach using programs or the account information of a third party shall be strictly prohibited.
You are not entitled to any information or rights (patent, trademark rights, copyrights, data base rights and other intellectual property rights) related to the “Content”, and shall not use the copyrighted work, trademark, etc. related to the “Content” without permission of the “Company”. Any false representations or impressions that may lead the others to misunderstand the right holder of the “Content” is prohibited.
You shall not disclose, (re)produce, (re)distribute or use the “Content” without an express permission of the “Company”, and shall not use the “Content”(including personal information) for the purposes other than specified and permitted at the “Homepage”, without prior consent of the “Company”.
You acknowledge and agree that you fully understand and shall comply with the conditions above, and make anyone obtaining the “Content” from you comply with them. You are responsible for violations of the conditions by you or anyone obtaining the “Content” and liable for damages to the “Company” caused by such violations.
If you do not agree to any of the terms and conditions illustrated above, you are not allowed to access the “Homepage” or to use the “Content”. In such case, please stop using the “Homepage” and the “Content” immediately.

Consulting

Operation Management

Financial Management

Asset Management

Consulting Approach

Market Insight

Access Request for Member Dashboard

Terms of Use

Article 1. Purpose

Article 2. Definitions

Article 3. Clarification and Revision of the Terms of Use

Article 4. Scope of the Services Provided

Article 5. Interruption of the Services

Article 6. Notification to the Members

Article 7. Protection of Personal Information

Article 8. Obligations of the Company

Article 9. Obligations of the Users

Article 10. Copyright and Restrictions of Use

Article 11. Indemnification regarding the Services

Article 12. Dispute Resolutions

Article 13. Jurisdiction and Governing Law

Article 14. Effective Date

Privacy Policy

Article 1. Purpose of Processing the Personal Information

Article 2. Processing and Retention Period of the Personal Information

Article 3. Providing the Personal Information to the Third Party

Article 4. Entrustment of the Personal Information Processing

Article 5. Rights and Duties of the Users Providing the Personal Information

Article 6. Items for Processing the Personal Information

Article 7. Destruction of the Personal Information

Article 8. Measures to Secure Safety of the Personal Information

Article 9. Installation, Operation or Rejection of Automatic Data Collecting System

Article 10. Personnel Responsible for Protecting the Personal Information

Article 11. Request for Inspection of the Personal Information

Article 12. Remedies for Infringed Rights or Interests

Article 13. Effective Date

Legal Disclaimer

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