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How reliable is Lobin’s data?

One of the most frequently asked questions about the Lodging Data Dashboard is: How reliable is this data? The simple answer is that it captures the current state of Korea’s lodging market more accurately than any other public statistics, while there could be limitations in accuracy like any other statistical data.
Table of Contents
1. Classification of Statistical Data

Lodging-related statistical data can be classified into complete enumeration data and sample survey data, depending on the scope of aggregation.

In the case of sample surveys, they generally reflect the situation of the sample relatively accurately, but often lack representativeness for the entire group. Nevertheless, due to their efficiency in terms of time and cost, they are widely used.

Complete enumeration data, on the other hand, overcomes the limitations of sample surveys in terms of representativeness, but due to the massive cost and time required, the coverage and frequency of aggregation are inevitably limited.

Lodging-related data can also be classified based on the collection method into survey-based data and record-based data.

Survey-based data, where respondents choose whether to participate, allows for broad data collection and usage, but often includes incorrect or intentionally misleading responses, leading to inevitable data contamination.

In contrast, record-based data is less prone to such contamination, but the availability and usability of the data can be limited depending on the type of records.

2. Case Studies: Public Statistics
3. Lobin's Data Processing Method

Lobin Co. does not generate statistics itself, but rather collects, reconciles, and compiles existing statistical data. The process Lobin Co. uses to collect, reconcile, and compile this data can be summarized in three major steps:

Through this process, Lobin Co. captures the unique attributes of various statistical datasets while removing individual sources of contamination, thereby ensuring the practical usability of the data and provising a complete visibility into the lodging market of Korea.

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Access Request for Data Dashboard 2024

Data Dashboard 2024 provides detailed data for 17 metro markets by establishment type, visualized through Microsoft Power BI.

※ You can use Data Dashboard without extra charges before expiration of the existing access period, if 2025 data is updated during the access period.

Data Source

  • GDP: GDP, Current $US (World Bank Open Data)
  • Establishments: Compendium of Tourism Statistics (UNWTO), Lodging Business Ledger (MOIS)
  • Rooms: Compendium of Tourism Statistics (UNWTO), Lodging Business Ledger (MOIS)
  • Lodging GDP: Value Added by Industry (BEA), National Accounts (Cabinet Office), GDP of Indonesia (BPS), GDP & GNI by Sector (BOK), Economic Census (KOSIS)
  • Period: 2017-2021

※ In Korea, general & residential accommodations are included while rural & urban minbaks are excluded. Comparable countries are selected based upon availability of lodging GDP statistics for all types of accommodations.

Data Source

  • Population: Population, Total (World Bank Open Data)
  • GDP: GDP, Current $US (World Bank Open Data)
  • Rooms: Compendium of Tourism Statistics (UNWTO), Lodging Business Ledger (MOIS)
  • Lodging GDP: Value Added by Industry (BEA), National Accounts (Cabinet Office), GDP of Indonesia (BPS), GDP & GNI by Sector (BOK), Economic Census (KOSIS)
  • Period: 2017-2021

※ In Korea, general & residential accommodations are included while rural & urban minbaks are excluded. Comparable countries are selected based upon availability of lodging GDP statistics for all types of accommodations.

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※ Messages intended for defamation or obstruction of business by Lobin Co. and /or other third parties, or containing content that is obscene, violent or unrelated to Lobin Co.’s business, will automatically be blocked by the system and not delivered to the administrator.

Data Source

  • Korea: Lodging Business Ledger (MOIS), Tourist Accommodation Ledger (MCST)
  • USA: Census Database (STR)
  • Period: As at the end of 2021

※ General & residential accommodations other than rural and urban minbaks asre included for Korea. Life cycle was calculated as of December 31, 2021 or actual closure date. If there exists a discrepancy between data sources for an establishment, the discrepancy was settled through an algorithm before use.

Data Source

  • Korea: Lodging Business Ledger (MOIS), Tourist Accommodation Ledger (MCST), Economic Census (KOSIS), Hotel Operating Statistics (KHA), DART (FSS), Trends Report (STR)
  • USA: Compendium of Tourism Statistics (UNWTO), Census Database (STR), Trends Report (STR)
  • Period: 2005-2021

※ General & residential accommodations other than rural and urban minbaks asre included for Korea. Visibility was calculated as the number of establishments for which revenue data is available divided by the total number of establishments. If there exists a discrepancy between data sources for an establishment, the discrepancy was settled through an algorithm before use.

Data Source

  • Guests(Korea): Domestic Traveler Survey (MCST), International Traveler Survey (MCST), Hotel Operating Statistics (KHA)
  • Rooms(Korea): Lodging Business Ledger (MOIS), Tourist Accommodation Ledger (MCST)
  • Guests(USA): Compendium of Tourism Statistics (UNWTO), Trends Report (STR)
  • Rooms(USA): Compendium of Tourism Statistics (UNWTO), Census Database (STR)
  • Period: 2005-2020

※ General & residential accommodations other than rural and urban minbaks asre included for Korea. If there exists a discrepancy between data sources for an establishment, the discrepancy was settled through an algorithm before use.