2026/02/16 – 2026/03/01
Korea
- D&D Investment, Sale of Grand Josun Jeju: D&D Investment is in the final stages of selling the Grand Josun Jeju hotel located in Jeju. Following the signing of a memorandum of understanding (MOU) for the sale in January last year, the company approved a change of asset management company (AMC) for its REIT, “DDI JJ 60 REIT.” Market participants believe that the final closing of the transaction is imminent following the AMC change.
- Gravity Asset Management, Sale of “voco Seoul”: The carried interest distribution structure related to the sale of the “voco Seoul” hotel in downtown Seoul by Gravity Asset Management has drawn industry attention. The transaction involves the sale of a hotel asset invested in and operated by the manager to institutional investors. It is expected to become an important precedent for compensation structures of asset managers in future domestic and overseas hotel investments.
APAC
- Comparative Analysis of Taj vs. Oberoi Strategies in India: India’s leading hotel brands, Taj Hotels and The Oberoi Group, are responding with different strategies in the rapidly growing Indian hospitality market. Taj is pursuing profitability maximization based on traditional luxury service and brand expansion, while Oberoi is strengthening differentiated customer experiences by focusing on lifestyle and upscale market segments.
- Prism Enters the U.S. by Acquiring 10 Sonder Assets: Global real estate investment firm Prism has acquired 10 hotel assets owned or leased by Sonder, which is undergoing bankruptcy proceedings. This transaction marks Belvilla’s official entry into the U.S. market and is considered a significant turning point for expanding Belvilla’s operations and diversifying its revenue model.
Americas
- U.S. Hotel Demand Rebounds, Signs of Strength in February: U.S. lodging demand showed growth in February, signaling a potential shift toward stronger performance. Mardi Gras and regional festivals contributed to increased demand, with occupancy and ADR rising particularly in the Northeast and Southern regions. However, some analysts caution that it may be premature to conclude a nationwide recovery.
- Pebblebrook Projects Cautious but Positive Outlook for 2026: Pebblebrook Hotel Trust maintained a cautious stance in its 2026 outlook while expressing optimism about overall demand recovery. Unlike 2025, when RevPAR slowed year-over-year, the company expects macroeconomic and microeconomic conditions to stabilize in 2026, with investment and consumer spending capacity improving.
Europe
- Major Brands Plan Significant Hotel Openings in Europe in 2026: Approximately 124,000 new hotel rooms are expected to open across Europe in 2026. Global brands such as Hyatt, Marriott, and IHG are planning a substantial number of new properties in major cities. This wave of new supply is expected to align with tourism recovery and expanding business travel demand, supporting the continued rebound of the European lodging market.
- Hotel Rates Surge During Milan 2026 Winter Olympics: Hotel room rates in Milan rose sharply during the 2026 Winter Olympics. Five-star hotels recorded an average rate increase of 87%, capturing strong premium demand, while four-star and three-star hotels saw increases of 46% and approximately 20%, respectively. The surge reflects high event-driven demand and concentration in the luxury segment, highlighting the strong revenue potential of short-term stay markets during major global events.
