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Hotel Brand Positioning

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This is a visualized summary of the relative positioning for five global hotel brands, from 2013 to 2020. Five brand companies included here are Marriott, Hilton, IHG, Accor, and Hyatt. Individual brands of the companies are classified into Luxury, Upscale, Lifestyle, Midscale, and Extended by property type, and into Worldwide, Americas, Non-Americas by region. The data is extracted through algorithms from the contents of each brand’s annual reports (10K).